A look into the Singapore festive season consumption: Women plan to purchase more variety, while men tend to focus more on purchasing electronics, and 32% of Singaporeans are planing on traveling overseas for their holidays.

geolocation data for advertising

Most businesses today have some understanding of how their customers behave online – the websites they browse, the products they research and the online purchases they make. By complementing this with location data about customers’…

Indonesian shoppers spend 1-2 days more in Singapore than their Malaysian counterparts

Singapore National Day Parade

The National Day Parade in Singapore, celebrating the island nation’s independence on the 9th of August every year has always been a much anticipated fare, bringing together people from all walks of life. The 2015…

Shopalytics infographic 2

When it comes to shopping, Singaporeans are spoilt for choice with a plethora of malls to explore. But what is the profile of these shoppers? Where do they go, and for how long do they stay?…

big data urban planning

We have reached a stage where big data plays a key role in our daily lives. With almost every aspect of urban planning – transportation, banking, healthcare and retail – being disrupted by data, what…

World Cup2014 Infographic thumbnail image

The 2014 FIFA World Cup was essential viewing for football enthusiasts in Singapore and it also represented a huge opportunity for marketers, thanks to unprecedented levels of social media engagement. So wouldn’t it be useful…