Most businesses today have some understanding of how their customers behave online – the websites they browse, the products they research and the online purchases they make. By complementing this with location data about customers’ behaviour in the physical world, brands and businesses can take their message to the right people at the right place and at the right time, through highly targeted and relevant advertising.

DataSpark helps by joining the dots between these offline and online worlds for businesses – potentially bringing together first-party data from businesses’ customer registration or loyalty data, and location data (including movement and travel patterns) into one place.

See how DataSpark makes this online–offline connection in the following infographic.

 

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